We write things down
the second time around
around2 began as a shared document between friends who kept telling each other the same things twice — once while it was happening, and once, better, months later. The second telling was always the useful one. It had lost the panic and kept the detail.
So that is the whole editorial policy: nothing gets published while it is still exciting. Health, Food, Lifestyle, Travel and Money — 5 desks, no experts, and a standing rule that anyone who recommends a thing has lived with it for at least a season.
A season minimum before anything is recommended. If we quit halfway, that is the piece.
Display advertising pays the hosting. Sponsored pieces are marked at the top and never in the essay slot.
Printed zines of the series, and two or three objects we have used to death. Not before they are good.